Smith's Food & Drug Centers recently introduced a Fresh Values Card that contains bar coded information about you. Use of the card allows the management of Smith's to keep records of all the products purchased by each patron using the cards. In return, the patrons receive discounts on their purchases. The form filled out and signed by the people applying for the card contains the following in fine print at the bottom of the form.

I understand that when I present my Fresh Values Card, Smith's will keep a record of the products I purchase for it's own internal use. I also understand that from time to time I may receive direct mail offers from Smith's which may contain valuable coupons, offers, or samples. The Information which I provide Smith's and the records of the products will not be sold or given to any third party. By checking this box, I am indicating that I do not wish to receive offers. Please present this card every time you shop any Smith's stores to receive your valuable discounts. (color added for emphasis)

One danger in this is that it will help desensitize people to government intrusions into their personal lives.

Other stores are also doing this, including Costco Warehouse and Albertsons. People seem happy to get the discounts and not be concerned if their purchases are tracked.